Increase added value means making your product or service better than that of the competitor. It’s a way to differentiate your business, attract clients and enhance sales.

Matching to Michael Tenir, a company’s value-added can be shared among two types: primary actions and support activities. The former involves transforming raw materials in to products. The latter involves providing the after-sales expertise that help the customer utilize the product and improve that.

There are many ways to increase your added value, just like improving the packaging of a merchandise or streamline its approach to use. Apple’s focus on making computers simple to use, for example , changed their market and created enormous added benefit. Other ways to add value should be provide personal services, present discounts, or give back to the community.

Increasing your added value is very important in today’s competitive markets just where buyers have become web-savvy and less loyal to brands. When a products or services is viewed as a commodity, it becomes difficult to market it at an excellent profit perimeter.

Customers prefer to feel that they’re getting their money’s worth, hence putting added worth before a customer is an important strategy for businesses. If you don’t put value to your product or service, your competition will, and you’ll be left with nothing at all. Adding worth to your service or product also helps to make trust with potential customers and clients. This kind of trust is going to warm all of them up to your brand and make it easier for you to sell to them down the road.